In a bid to expand its brand portfolio, MCR one of the leading IT and gaming distributors in Spain officially announced it has become an authorized distributor of Fitbit’s range of products.

This distribution agreement comes just days after Fitbit announced the global availability of the Fitbit Versa at major retailers worldwide. The new smartwatch displays a modern design, offering advanced health and fitness features, and 4+ days battery life.

MCR will distribute Fitbit’s diverse line of innovative products including Fitbit Blaze, Fitbit Charge 2, Fitbit Alta HR, Fitbit Alta, Fitbit Ace, Fitbit Flex 2, and Fitbit Zip activity trackers, as well as the Fitbit Ionic and Fitbit Versa smartwatches, and Fitbit Flyer wireless headphones.

“MCR is delighted to welcome the Fitbit product range into our portfolio of distributed brands”, explains Eduardo Moreno, General Manager of MCR. “With this agreement MCR will offer its customers a broad line of activity trackers and smartwatches, which will allow our distribution partners to expand their presence in the retail market, as well as in the healthcare market by developing advanced health and wellness solutions”.